Southern beauty Reese Witherspoon, is launching her own lifestyle brand called Draper James.
The name is inspired by her grandparents, which whom she says are the most influential in her life.
The Sweet Home Alabama actress is stepping alongside Gwyneth Paltrow and Blake Lively who have both created their own lifestyle websites as well.
The brands mission is “to bring contemporary, yet timeless Southern style to your wardrobe and your home, no matter where you live.”
Reese introduced her new brand with an introductory video! Check it out below.